Focus...

Strategic Planning is now complete! At least the PLANNING side of things; now the real work begins, which is to complete the projects agreed to by the board. There will be much written on the plan in the very near future so I won’t go into all of the objectives and initiatives that are identified in the plan, but I will say it was a good process with great participation and thoughtful discussion by our board of directors.

One initiative (I just can’t write without mentioning SOME of the plan) will be to fully explore all of the technology that is “out there” to deliver services and programs to you the members of the GSCPA. This is a big project that will be ongoing for many months. Obviously there is nearly unlimited technology available in the marketplace, and we want to become better aware of all of it; however, we want to capture what is realistically available to us now and in the future. We don’t intend to duplicate CNN nor do we have the resources, but we can and will need to, do more with technology. There are many reasons for this direction: time and distance barriers to members outside the metro Atlanta are being fully able to take advantage of GSCPA services, members being less willing to drive through traffic in Atlanta to attend meetings, and members’ time pressures being such that they require services to be available to them “on demand,” are among the thoughts here. While there will always be face to face meetings, and live seminars and conferences, it is our thought that technology will continue to play a greater role in our professional and personal lives both in the near future and long term. We need to get started now!

As of this writing, an amateur golfer that happens to be a CPA is leading the men’s Senior U.S. Open after the first two rounds and is setting scoring records! If he wins, what a public relations story for the profession! And…apparently, he plays a lot of golf. He plays amateur golf world wide and many pro tournaments as well. He definitely needs CPE and other services “on demand” as he is busy!